1. Snapchat is a popular photo messaging app whose target audience is young adults and teens. The app allows users to send quick snapshots to selected friends where they can doodle and decorate their images.
I think this logo is successful in two ways. The bright yellow color employed is in line with there company's playful, youthful and cheerful personality. Also, the use of their mascot (Ghostface Chillah) helps emphasize one of the apps most prominent feature, that picture only last for a little while ( 10 seconds maximum) before they are erased.
Snapchat recently removed the smiling face from Ghostface Chillah. They said the move was to show that their users were the true face of Snapchat
2. An elephant never forgets, but humans certainly do. Evernote is a note making and archiving application that helps its users collect and store information, to do lists and webpages for easy access later on. The use of the elephant I think was genius as it ties in to the well known saying about elephants and their memories. I also love the fact that the ear of the elephant resembles a piece of paper that has been folded over so users never forget where their important pieces of information are. In my opinion this is a highly successful logo.
3. Pinterest is an online tool used to collect pictures from around the web to be used as inspiration and ideas. The use of the bright red color is certainly eye catching and I like how the logo almost looks like a bullseye or a dart board which certainly compels me to obsessively "pin stuff" to it for hours at a time.
4. Febreze has gone through many different logos iterations but this latest one is my favorite. This new logo is like a breath of fresh air (pun intended). They streamlined the font and modernized the overll look creating a sleek and elegant design.
5. Brilliant earth is an engagement ring company dedicated to sustainable and ethically sourced diamonds. Their appreciation for nature and conservation is shown through the use of a diamond flower icon and the green color of the logo. The shade of green they used was smart because it needed to showcase their pro environmental stance but also needed to convey class, pristine and sophisticated. To use a green that had hues of blue it instead of browns or yellows still manages to read "earthy" without being "muddy" or "dirty".
Brilliant Earth donates 5% of its profits to communities in Africa who have been affected by the blood diamond industry.
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